Contrary to popular belief, this is not an audition photo for the role of Uncle Claudius in an am-dram staging of Shakespeare's popular tragedy Hamlet, but in fact a publicity shot for an un-filmed pilot series entitled 'Ross Kemp on Graveyards'.
In this photograph, keenly taken by John Donson in 2008, we can see an early attempt by Ross Kemp to bestow the virtues of Kemp Folding, which has been expertly folded by an acute billboard paster. Well done John, and thanks Ross!